A few years back, Dept 56 started marketing these small Christmas village pieces through Sears and the collection has been growing ever since. While a person could easily go overboard by purchasing every last piece available, I have decided (for the sake of my bank account and my marriage) to limit myself to the pieces directly relating to the actual movie. For example, Ralphie and his classmates pull a fast one on Miss Shields by greeting her with mouths full of wax teeth -- but a joke shop (where I assume these teeth would have been acquired) does not actually appear in the movie; therefore, the joke shop made by Dept 56 does not appear in my house.
So here you have it. My almost-four-year-old daughter calls it "Ralphie stuff." My almost-two-year-old daughter just calls it "lights." I call it awesome. There's Ralphie in just about every well-known scene from the movie.
For more on A Christmas Story and Jean Shephard's other works and fascinating career, take some time to sift through the links below.